Job Description

CBIZ is assisting their client in the search for a Marketing Manager, preferably with law firm experience, for a client in Cerritos. The Marketing Manager will drive their marketing efforts and be responsible for overseeing marketing initiatives, working with the attorneys and the marketing team, and producing a wide variety of marketing deliverables.

This is an onsite position and requires a strong focus on with a strong focus on marketing strategy, awareness, relationship building, and lead generation.

Remote work is not possible .

Required :

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of proven experience in marketing services, with a strong focus on strategy, awareness, relationship building, and lead generation.
• Ability to translate client needs, coupled with the firm’s capabilities, into marketing programs and campaigns.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Project management skills, and the ability to manage multiple projects at the same time.
• Demonstrated success in developing and executing marketing strategies that drive results.
• Creative thinking, with the ability to generate innovative marketing ideas and think outside of the box.
• Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.
• Knowledge of the legal industry is a plus.

Main Responsibilities:

• Strategic Marketing Planning: Collaborate with the Practice Group Leaders, attorneys, and the Marketing Director to develop and execute comprehensive marketing strategies that align with the firm’s goals and objectives, focusing on strategy, awareness, relationship building, and lead generation.
• Online and Offline Marketing: Manage both digital and traditional marketing channels, including email marketing, website optimization, social media, print collateral, webinars, and in-person events. Ensure all marketing material aligns with the brand and targets both existing clients and potential clients.
• Marketing Programs: Conceptualize, plan, and execute exceptional marketing programs to enhance brand awareness, build relationships, generate leads, and drive new business.
• Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
• Market Research: Stay up-to-date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
• Cross-Functional Collaboration: Collaborate with other internal departments and multiple practice groups to gather information that can be leveraged to drive strategic campaigns.
• Technology Proficiency: Leverage marketing tools and software, including marketing automation platforms and analytics tools, to optimize marketing campaigns and strategies.
• Reporting and Analysis: Measure marketing performance with data-driven insights to refine strategies for continuous improvement, focusing on strategy, awareness, relationship building, and lead generation.

Salary Range: $90,000-$130,000

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